See some of the earlier conversation. I think it was a given here that honesty needs to accompany every form of persuasion that you implement. Great, useful article. Very true, advertisements are a medium where you have a very limited time span to catch attention. I hardly ever write copy. Most often I just correct it. Coincidentally however, I just helped someone write copy for an advertorial of sorts today.
Loved the information…. About 20 years ago i was working for a bank selling balance transfers, which basically is trying to get people to switch all of their debt to us for a lower interest rate. I was doing a terrible job up until the guy next to me said to start using the phrase. To my shock and amazement I more than doubled my closing rate with this stupid phrase.
I guess no one wants to feel like they have no brain…LOL. I find thank you and reciprocity to be attractive words as well. I do agree that FREE is a great in attracting attention. Now I actually charge a nominal fee for all the workshops to capture a better qualified audience.
Like most people, I like to hear my name and see my name in big lites. Only thing about free is that it can sometimes devalue valuable things. Like mostly people today, we want everything and we want it now. Definitely love new. Been buying used stuff so long only new will due for me now. Thanks for the information! I have always loved that Cialdini experiment example.
What strikes me is that I believe these two words are very powerful, but mostly when spoken! In writing, these are overused or expected. Interesting the difference between both ways of communicating. Many people like the idea of being the first one to try something new. I know I do. Wow, this list was put together well. I could have guessed the other 4. Great post keep up the good work, Daniel. Only 5 left.
Not for headlines, but within copy, it is important for me to use the word LIKE somewhere in there for two reasons. The first is such usage almost always is in an analogy, and anologies work well in persuasive writing. Analogies are like pictures, they convey more than the words they are comprised of. The second is that within the analogy, I always try and put the word like in front of what I am persuading about.
I have started Copywriting more and more to learn more about persuasive speaking! Thank you for the tips! I use superlatives to make products and services seem more attractive.
Saying something is lovely or beautiful, amazing or remarkable, is powerful stuff. Great post by the way! I keep reminding myself that I am offering something really valuable, something that I would like to give away for free. You should check out my site and let me know how your brain reacts because, I would really value your opinion. We all hear our name from the very first days of our lives — we are conditioned to pay attention whenever that word is used.
Thank you for making me smile in a VERY hectic week. Of course, you are right. BUT I do want to reach my audience. Thank YOU! Simple and definitely meaningful tips. A challenge though with digital communication, eg. I took a few great tips from your article, any others would be greatly appreciated by this parent and others?
Persuading the brain in advertising is an awesome process when you see it unfold. I think it is a way to get people involved in the content being discussed. I suppose it is a way to try to force them to think. Once they are doing that, it may be possible to lead them in a certain direction by providing compelling arguments, research results, and information. I should have mentioned it in the previous post, what an excellent and informative article that was.
Certainly some food for thought there. I will keep this in mind when writing content for my site. Love this article. Great article really helpful for getting into your customers head and there thought processes. Very interesting and helpful. Thank you,. Skip to primary navigation Skip to content Skip to primary sidebar. Perhaps I can use this type of language to help persuade more people to comment.
Thanks Iain! So give yourself some credit. Gregory, Thanks for the support. Perhaps I feel am not writing persuasive copy, but in reality I am. Again, great work. Amki, I do not doubt it, and the battle is often fought between the sciences and humanities in higher education. Thanks for your insight , Amki, Darin. Great points Darin, really appreciate your thoughts. And flattery goes a long way with me! Thanks for a very insightful post! Really like this one John.
Gregory — A well formed story, and your final 2 points highlight my own — that you made this an interesting exercise to practice putting these words together into a sentence or two, which is exactly what I did as I posted this to facebook… I used all 5 words in two sentences, that will become clear to my friends after they read it.
Thanks for sharing such a succinct and insightful article. A surprisingly short post for you, Greg, but just as excellent as ever! Thanks Greg can I call ya Greg? Great article and great feedback. These are really interesting. I love that because is on the list. I would like to politely disagree Gregory my man. Five more persuasive words: — Freeze! Always enjoy your research. Thank you! A fan of words, I enjoyed this post very much; very interesting and inspiring.
Way to put 5 great topics into one short and to-the-point blog. Report back! Where will you be testing these words? Awesome information for a newbie like me to get his hands on. Everywhere I go recently that book is recommended.
This is a fabulous blog post. Content writing often misses out in creating a relationship with the reader. Without that relationship there will be no engagement and your content will not be valuable. Thanks for a great article, Alexis. My readership really grew! Stop by and read me some day, would love to meet you. Thank You Gregory, Simple and definitely meaningful tips.
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